Black and white photo of a person with glasses, wearing a jacket with a shearling collar, looking into the distance against a cloudy sky background.

You can call me Red. I'm obsessed with design, advertising, Star Wars memorabilia and chasing platinum trophies.

I’m happiest when the visuals I create not only catch eyes but also move and seduce people. Maybe even win some awards along the way.

ABOUT ME

Born in Morocco, spent ten years in Casablanca, followed by 13 years in the ad trenches of Cairo, I landed my first job as a copywriter / graphic designer, did some cool stuff for brands like Microsoft, JTI and Renault. Went back to Casablanca where I spent 6 years as an Art Director over at DDB creating work for heavyweights like McDonald’s, Spotify, Volkswagen and Mondelez to name a few. Recently moved to Toronto with my writing (and life) partner and I can proudly say that I no longer get lost in the PATH.

EXPERIENCE

Senior Art Director - DDB Casablanca

Senior Art Director - Mashup Creative Meute

Art Director - Tribal DDB Casablanca

EDUCATION

2015 - Master’s Degree
University of Nantes, France

CLIENTS

Spotify
McDonald’s
Volkswagen
CIH Bank
Samsung
Mondelez
Shell
BYD
Danone
Microsoft
Accor Hotels
Renault
JTI
Jaguar
Honda

FULL PORTFOLIO

I’ve complied an extensive list of projects and campaigns in a PDF that you can download below.

AWARDS & RECOGNITION

2025 / African Cristal - Gold - Integrated campaign - CIH Bank / Why Not
2024 / African Cristal festival - Gold - Viral film category - McDonald’s / Big Tasty Love
2024 / McDonald’s Feel good Awards - Silver - Deliciousness - McDonald’s / Big Tasty Love
2021 / Dubai Lynx - Gold - Media - MIO / The hands I’ve never seen
2021 / Dubai Lynx - Gold - Creative Effectiveness - MIO / The hands I’ve never seen
2021 / Dubai Lynx - Shortlist - Film - MIO / The hands I’ve never seen
2021 / Dubai Lynx - Gold - Music and Brands - McDonald’s / Wrap it up
2021 / Dubai Lynx - Gold - Digital Campaign - McDonald’s / Wrap it up
2021 / Dubai Lynx - Shortlist - Music and Brands - McDonald’s / Wrap it up
2021 / Dubai Lynx - Shortlist - Music and Brands - McDonald’s / Wrap it up
2021 / Dubai Lynx - Shortlist - Digital Campaign - McDonald’s / Wrap it up
2021 / Dubai Lynx - Shortlist - Music and Brands - McDonald’s / Wrap it up
2019 / African Cristal Festival - 3 Gold - 2 Silver - 4 Bronze - McDonald’s / Wrap it up