We launched an integrated campaign for BYD’s new lineup of electric vehicles, inviting Moroccans to experience EV technology for the first time. As BYD introduced this technology to the Moroccan market, we used the playful message "Come meet X model" across print and digital platforms to introduce each model in a friendly, approachable way.

This helped break the ice and encouraged people to take a test drive, making EVs feel accessible and exciting.